Town planning expertise built into the business, and a partnership offer for landlords: if your property overlooks traffic, it could be earning you revenue.
In the development of its holding, Bluechip Outdoor makes use of Property Development Services (PDS), a town planning consultancy specialising in outdoor advertising legislation and development in over thirty municipalities throughout South Africa.
PDS was responsible for a number of landmark approvals and projects:
It includes legal creativity and innovation. It is through innovative legal solutions that PDS placed a 40m Vuvuzela on a landmark site in Cape Town and secured approvals in the V&A Waterfront.
Some of our cities are near lawless in their lack of control over outdoor advertising, whilst others are regulated to death. Regulation of outdoor advertising, and strict regulation, is not only required but vital to the survival of the industry.
The outdoor advertising market is subject to the same economic rules as other industries, and none are more relevant than supply and demand. Regulation, and more importantly enforcement, ensures scarcity, which in turn ensures value for the media owner and the advertiser.
An understanding of the laws that govern the industry provides a competitive advantage: the ability to see opportunities where the laws provide none. With PDS able to secure approvals in the most unlikely places, Bluechip Outdoor possesses this vital advantage over its competitors.
If your building or land overlooks a busy road, intersection or commercial node, it may qualify for a billboard, digital screen or building wrap, and a long-term passive income stream for you.
Bluechip Outdoor carries the full burden and cost of development. You collect the rental; we do the rest:
Tell us the property's address, the closest landmark and a few photos, and we will come back with an honest assessment.
From town planning and approvals to development and media rights, we can take a property from opportunity to landmark.
